There is some science to creating a perfect, “tweetable moment” during a presentation. That is, a memorable moment that sticks in the mind of your audience long after the presentation is over. How do you get those moments to happen? How do you get an audience to tweet it? How do you fit it into 140 characters or less?
Dan Zarrella's research study points the way...
It all comes down to Priming your audience: establish their expectations, ingratiate yourself to them, deliver a clear call-to-action (i.e. tell them exactly what you want them to do).Then deliver the big 'AHA'! Which comes down to combining novelty, delayed orientation (i.e. the punchline), and humor.
The rest of the article goes on how to create a 'sound bite'. Good stuff. Check out the rest here.
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