- Answer the key questions first.
- Work outside of the computer environment.
- Show don't tell
- Practice what You Preach
- Balance Purpose and Flow
- Use 'We' and less 'I'
- Have a Singular Message/Common Theme
- Every story needs Conflict
- The "theme" is what the audience learns at the end of the story
- Plot (Conflict Resolution) + Theme (your Idea) delivers the Ultimate Takeaway
- Every main character has one flaw - understand where the idea could fail
- Use the inverted pyramid or story structure
- Get into the action quickly
- Power of 3's
- Sameness is the enemy of vitality and creativity
- You can give humanistic value to almost anything by teaching it historically.
- It's not about Perfection, it's about Progress.
- Creativity is a product of your environment. Creativity is a specific performance, done in a particular set of circumstances. It is not something you are or have in measurable quantities.
Friday, September 11, 2009
bl!k guiding principles: a work in Progress
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